Branding Case Study Creative

Pitch on 70th Anniversary of PRC

The project is to design a Logo and Key Visual for publicity collaterals; which shown on different celebration activities and medium. Also to provide innovative and creative recommendation for city dress-up.


Client: The Information Services Department of Hong Kong


Pitching Theme:
Happy Face, Happy Mind and Happy Life
Everywhere in our City

Keywords for inspiration: 70th, anniversary, celebratory, glorious, successful, cheerful, social foundation, young people, festival, dressed up

Decorations medium and City Dress Up

– Street and Buildings
– Transportation: Tram, Taxi
– Media: FB / Line / WhatsApp sticker








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